DEP Distribution Enablement Portal
Make your channel impossible to outrun. Win design-ins while competitors are still looking for answers.
Every rep answers like an FAE. Every claim cites your official datasheet. DEP transforms your product documentation into instant, always-accurate selling capability across your entire channel. Reps get FAE-grade technical depth on every call, displace competitor BOMs on the spot, and generate branded sales decks in minutes, all grounded in your official documentation, with full pipeline visibility for managers.
The channel carries your revenue
FAEs averaging $153k a year in the US protect your top accounts. Everyone else preps your deals with keyword search, PDFs and generic AI.
"Every missed answer is a design-in walking to someone else."
Sources: Analog Devices and NXP Forms 10-K (SEC), Supply Chain Connect Top-50 (2025), SEC design-cycle disclosures, Glassdoor (2026).
Seven features that make your channel impossible to outrun
Each capability built to close the gap between a customer's technical question and a confident, sourced answer.
AI Assistant (New Task)
The one entry point. A chat that answers, and runs every other tool for you.
Opening DEP lands the rep on the AI Assistant. It answers questions about the catalog and the official documentation, cites its sources with a confidence score, and respects the user's confidentiality tier. From the same conversation it can run every other tool on the rep's behalf, cross a competitor part, explore the portfolio, pull device specs, brief an account or build a deck, without leaving the chat.
Product Explorer
The full SKU portfolio, searchable in plain language.
Reps describe what they need in plain English and get ranked SKUs in seconds, with side-by-side spec comparison and one-click datasheet export.
Competitive edge: No more guessing or waiting for an FAE callback. Reps surface the right SKU instantly, including newer and higher-margin parts that would never come up from memory alone.
Cross Reference
Find the closest verified replacement for a competitor part, graded and sourced.
Drop in a competitor part number and get the closest catalog replacement as a spec-by-spec grid, every value carrying its source. The best match arrives with alternates, the reasoning behind the pick and the deciding values independently re-verified.
Competitive edge: Reps win the swap in the meeting instead of promising to check, then copy the summary, export it, generate slides or push the deal straight into War Room.
War Room
Describe a deal and get a competitive plan.
Name the application and the customer, drop in the competitor BOM, and DEP returns substantiated cross-references with the positioning to win the socket, built from your official documentation and never generic web copy.
Competitive edge: Every competitor BOM becomes a displacement conversation on the spot, instead of a design-in lost while the request waits in an FAE queue.
Device Intelligence
Your best FAE's technical depth, on every rep's screen.
Precise answers on voltage, temperature, protocols, memory, and packaging, sourced to your datasheets with confidence scoring. No hallucinations, no FAE ticket.
Competitive edge: Deploy FAE-grade technical depth across every rep, on every call. Free your real FAEs to focus on late-stage, high-value design closing, not first-line support.
Account Intelligence
Know the account before you knock on the door.
Enter a company name and get a structured brief: recent news, strategic initiatives, partnerships, and the right contacts to reach. When Salesforce is connected, live opportunities, account owner and recent activity are pulled in automatically.
Competitive edge: Cuts account prep from an hour of LinkedIn-and-Google to a few minutes, with every conversation grounded in the latest CRM truth.
Sales Deck Generator
Branded, customer-ready PowerPoint in 5 minutes.
Describe the customer and use case. The AI builds a fully branded, technically accurate .pptx, editable inline and ready to present.
Competitive edge: Walk into every customer meeting prepared, not improvising. New reps deliver expert-grade presentations from week one, without burning hours on PowerPoint.
Distribution Enablement PortalMore design ins, fasterEvery rep sells like an FAE, so the channel converts instead of waiting.
Why not just use ChatGPT or Copilot?
General assistants are individual tools with no oversight. DEP is an enterprise system for hundreds of users across your channel: governed content, tiered access, full visibility.
Built for channels, distributors and OEMs
Whoever sits in your channel, DEP equips them to sell with technical confidence on every call.
Semiconductor manufacturers
Equip your global channel to sell every SKU with technical confidence, from first call to design-in.
Distributors
Turn every rep into a technical seller across hundreds of supplier lines, from week one.
OEM sales teams
Equip account teams with grounded, sourced technical answers for complex multi-product portfolios and customer-facing engagements.
See how DEP transforms your way of working
Choose your role to see the specific bottlenecks DEP eliminates and the outcomes you can expect.
Stop leaving design-ins on the table
Your portfolio spans thousands of SKUs across MCUs, power management ICs, wireless SoCs, sensors, and analog front ends. Your best products only win if someone in your channel can articulate their value at exactly the right moment. DEP makes sure they always can.
- Documentation ROI dies in the last mile, never reaching the moment of sale
- Channel adoption of new product families lags by months after launch
- FAEs rationed across low-probability conversations instead of closing designs
- No visibility into which SKUs are being researched or where designs are slipping
- Competitor BOMs walk out the door because reps can't displace on the spot
Self-serve technical selling, from the first call. A rep gets a precise, sourced answer in seconds. No FAE ticket. No 48-hour wait. No lost momentum.
BOM displacement, on demand. Every inbound inquiry becomes a displacement opportunity before the competition even knows it existed.
Launch-day readiness. Every rep has full technical depth on day one, no retraining session, no QBR delay.
FAE leverage where it counts. FAEs deployed only on late-stage, high-probability design conversations.
Objections closed in the moment, not stalled waiting for FAE input.
Full portfolio surfaced intelligently, including new high-margin parts.
New families sellable from day one, with zero retraining lag.
Experts focus on late-stage design wins, not first-line support.
Every answer grounded in your official documentation. No rogue messaging.
See which SKUs are being researched and where deals are advancing.
What changes once DEP is in place
Three numbers that move the day DEP goes live.
When a customer asks the impossible spec question
A rep got asked which MCU supports BLE 5.3, CAN-FD, and automotive temperature grade, and got a sourced answer with a datasheet link in under 10 seconds. The supplier FAE didn't have to take that call.
When a Tier-1 customer meeting is tomorrow
A new channel rep generated a fully branded, technically accurate competitive comparison deck for a Tier-1 automotive customer in 8 minutes, without touching a single PowerPoint template.
One saved design-in pays for it
A design-in takes 2 to 3 years to win; the socket ships for 5 to 10. One rescued design-in funds the platform.
Deployment options
DEP can be deployed in the model that best matches your channel's operational and security requirements.
SaaS
For rapid adoption
Private Cloud
For stronger control and enterprise integration
AI-in-a-Box
For sovereign or highly controlled environments
DEP questions, answered.
What DEP does, where its answers come from, and how it deploys.
Key facts
- DEP (Distribution Enablement Portal) turns semiconductor product documentation into selling capability for channel, distributor, and OEM sales teams.
- Every answer is grounded in the customer's official documentation, cited to its source, and scored for confidence.
- Access respects confidentiality tiers, so distributors and end customers only see what they are cleared to see.
- Cross Reference matches a competitor part to the closest verified catalog replacement as a spec-by-spec grid, with alternates and re-verified deciding values.
- War Room turns a competitor BOM into a substantiated displacement plan built from official documentation.
- Device Intelligence answers voltage, temperature, protocol, memory, and packaging questions sourced to the customer's datasheets.
- Account Intelligence produces an account brief and pulls live opportunities, account owner, and recent activity when Salesforce is connected.
- The Sales Deck Generator produces a branded, editable PowerPoint (.pptx) in about five minutes.
- DEP deploys as SaaS, in a private cloud, or fully air-gapped on-premise via AI-in-a-Box.
